Sample Fitness Studio - Growth Report July 2026

Quick Guide — What These Words Mean

Trials — People who came in for a free class

Sign-Ups — Trials who became paying members

Conversion Rate — % of trials who signed up. Higher = better.

No-Show — Booked a trial, never walked in

Lead Source — How they found the gym. Google, a friend, walked by.

Warm Leads — Tried the class, haven't joined yet. Still reachable.

HIGH / MED / LOW — How ready they are to join. Based on feedback language + how recently they came in.

Monthly Performance

Trial volume, sign-ups, and conversion rate by month

Monthly Trials & Conversion Rate

Click the legend to toggle between metrics

Month	Trials	Sign-Ups	No-Shows	Conv. Rate	Change	Rating

Weekly Breakdown

Week-by-week trial volume and conversion rate

Weekly Trials & Conversion Rate

Click the legend to toggle trials or conversion rate

Week Of	Trials	Sign-Ups	Conv. Rate	Flag

Most Popular Days of the Week

All-time data — Jan 5 to Apr 10, 2026 · Which days drive trials and which days close deals

Trial Volume by Day

Sunday 50.0% + Wednesday 33.3% — two closing days

Conversion Rate by Day

Sunday (50.0%) is the clear best closer

Class Popularity

All-time data — Jan 5 to Apr 10, 2026 · Muay Thai vs BJJ trial and conversion breakdown

Trial Volume by Class

Muay Thai is 86% of attended trials (128 of 148)

Conversion Rate by Class

BJJ converts at 25.0% vs Muay Thai at 32.0%

How Members Hear About Sample Fitness Studio

Lead source volume vs. conversion rate

Trials by Source

Google and Referrals are the two biggest channels

Conversion Rate by Source

Google at 36.1% — referrals at 12.0%

Source	Trials	Sign-Ups	Conversion	Verdict

Previous Gym Experience

Where Sample Fitness Studio trials trained before — and how it affects sign-up rates

Experience Level of Trials

61% of trials are brand new to combat sports (90 of 148)

Top Previous Gym Categories

Where experienced trials trained before

Conversion: With vs. Without Gym Background

Experienced athletes convert at 29.3% vs 19.4% for beginners

Named Gyms Mentioned

Specific gyms your trials trained at before

Gym	Mentions	Type

Lead Source by Month

How the mix of Google vs. Referral vs. other sources shifted month over month

Trial Volume by Source — Monthly

Stacked bars show source mix each month

Conversion Rate by Source — Monthly

How well each source closed each month

Month	Source	Trials	Sign-Ups	Conv. Rate

No-Show Analysis

All-time data — Jan 5 to Apr 10, 2026 · 24 no-shows out of 148 bookings (16.2%) — 4.1x the industry average

No-Show Rate by Month

March had the most no-shows (8) — 24% of all no-shows

What a No-Show Costs

Based on your current conversion rate

Total no-shows (all-time) 24

Your avg conversion rate 31.1%

Estimated lost sign-ups ~7 members

No-show rate (industry avg ~4%) 16.2% — 4.1x too high

Lost revenue if avg member stays 6 mo ~$6,300+

No-Show Log

4 sample entries — your actual report logs every booking.

Name	Date	Class	Status

Follow-Up Priority List

All-time data — Jan 5 to Apr 10, 2026 · 10 sample warm leads ranked by priority

Follow-Up Pool by Source

Where the 141 warm leads came from

Priority Breakdown

Scored by feedback language + how recently they trialed

HIGH PRIORITY 4 leads

Strong interest, trialed recently. Message these first.

MED PRIORITY 4 leads

Still worth one follow-up message.

LOW PRIORITY 2 leads

Low intent. One light message then let go.

Full Follow-Up List

Search by name, class, or source. Start with HIGH priority leads first.

Name	Trial Date	Class	Source	Priority	Notes

Sign-Up Cross-Reference

5 direct sign-ups + 3 unverified — Jan through Apr 2026

ACTION REQUIRED — SIGN-UP TRACKING GAP

Cross-referencing found 5 direct sign-ups with no tracker entry, and 3 people marked signed-up but not confirmed in the system. Follow up on all 3 today.

Jan — Feb

Tracker sign-ups15

System confirmed18

Direct sign-ups (no tracker)+3

Mar — Apr

Tracker sign-ups22

System confirmed24

Direct sign-ups (no tracker)+2

Direct Sign-Ups (5)

Signed up without a tracker entry. Some arrived before tracking started.

Name	Month	First Trial	Signed Up

Marked Yes, Not Confirmed (3)

Said yes in tracker but no confirmed account. Follow up today.

Name	Month	Date	Source

A quick message could recover each one.

Growth Recommendations

6 actions based on 4 months of data — Jan through Apr 10, 2026

Action 1 — Today

Message the 4 HIGH Priority Warm Leads

Marcus, Lena, Noah, and Paola all tried class in the last 48 hours — send each one a short personal message before the momentum fades.

4 HIGH leads at 31.1% close rate = 1–2 sign-ups this week at zero cost.

Action 2 — Today

Fix the Referral Close

50 referred guests walked in but only 6 signed up (12.0%) — tell every referral that their friend set this up for them and offer a first-month discount to make it feel personal.

Matching April's referral rate (23.1%) doubles your output from that channel.

Action 3 — This Week

Send a Reminder Text Before Every Trial

Your no-show rate is 16.2% — 4x the industry average — and a single automated text 2–3 hours before class typically cuts that number by 30–50%.

Halving no-shows recovers ~12 extra trials per period at zero cost.

Action 4 — This Week

Staff Sunday and Wednesday With Your Best Closers

Sunday closes at 50.0% and Wednesday at 33.3%, while Monday at 13.2% and Thursday at 10.0% are bleeding sign-ups from your highest trial volume days.

Monday at Wednesday's close rate = 8 more sign-ups per period from traffic you already have.

Action 5 — This Week

Shift Trials Into the 11:30 AM Slot

Your busiest slot (5:30 PM, 58 trials) converts at only 15.5%, while 11:30 AM converts at 39.3% — you are routing most of your trials into your weakest close window.

Shifting 10 trials from 5:30 PM to 11:30 AM = ~2–3 extra sign-ups per month.

Action 6 — Ongoing

Ask Every New Member for a Google Review

Google drives 72 of your 148 trials at 36.1% conversion — it is your single best channel and it is free, so every new review compounds the leads you are already getting.