Sample Fitness Studio - Growth Report July 2026

1

Monthly Performance

Trial volume, sign-ups, and conversion rate by month

Monthly Trials & Conversion Rate

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Month	Trials	Sign-Ups	No-Shows	Conv. Rate	Change	Rating

2

Weekly Breakdown

Week-by-week trial volume and conversion rate

Weekly Trials & Conversion Rate

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Week Of	Trials	Sign-Ups	Conv. Rate	Flag

3

Most Popular Days of the Week

All-time data — Jan 5 to Apr 10, 2026 · Which days drive trials and which days close deals

Trial Volume by Day

Sunday 50.0% + Wednesday 33.3% — two closing days

Conversion Rate by Day

Sunday (50.0%) is the clear best closer

5

Class Popularity

All-time data — Jan 5 to Apr 10, 2026 · Muay Thai vs BJJ trial and conversion breakdown

Trial Volume by Class

Muay Thai is 86% of attended trials (128 of 148)

Conversion Rate by Class

BJJ converts at 25.0% vs Muay Thai at 32.0%

6

How Members Hear About Sample Fitness Studio

Lead source volume vs. conversion rate

Trials by Source

Google and Referrals are the two biggest channels

Conversion Rate by Source

Google at 36.1% — referrals at 12.0%

Source	Trials	Sign-Ups	Conversion	Verdict

7

Previous Gym Experience

Where Sample Fitness Studio trials trained before — and how it affects sign-up rates

Experience Level of Trials

61% of trials are brand new to combat sports (90 of 148)

Top Previous Gym Categories

Where experienced trials trained before

Conversion: With vs. Without Gym Background

Experienced athletes convert at 29.3% vs 19.4% for beginners

Named Gyms Mentioned

Specific gyms your trials trained at before

Gym	Mentions	Type

8

Lead Source by Month

How the mix of Google vs. Referral vs. other sources shifted month over month

Trial Volume by Source — Monthly

Stacked bars show source mix each month

Conversion Rate by Source — Monthly

How well each source closed each month

Month	Source	Trials	Sign-Ups	Conv. Rate

9

No-Show Analysis

All-time data — Jan 5 to Apr 10, 2026 · 24 no-shows out of 148 bookings (16.2%) — 4.1x the industry average

No-Show Rate by Month

March had the most no-shows (8) — 24% of all no-shows

What a No-Show Costs

Based on your current conversion rate

Total no-shows (all-time) 24

Your avg conversion rate 31.1%

Estimated lost sign-ups ~7 members

No-show rate (industry avg ~4%) 16.2% — 4.1x too high

Lost revenue if avg member stays 6 mo ~$6,300+

No-Show Log

All 49 no-show entries from the tracker

Name	Date	Class	Status

10

Follow-Up Priority List

All-time data — Jan 5 to Apr 10, 2026 · 102 people who tried but did not sign up — ranked by feedback + recency

Follow-Up Pool by Source

Where the 141 warm leads came from

Priority Breakdown

Scored by feedback language + how recently they trialed

HIGH PRIORITY 58 people

Said they will sign up, mentioned joining, or had strong interest + trialed within 60 days

MED PRIORITY 34 people

Enjoyed class or looking for a gym — still worth a message

LOW PRIORITY 10 people

No-shows, chose another gym, or no interest shown

Full Follow-Up List

Search by name, class, or source. Start with HIGH priority leads first.

Name	Trial Date	Class	Source	Priority	Notes

11

Sign-Up Cross-Reference

Trial tracker vs. membership system — Jan through Apr 2026

ACTION REQUIRED — SIGN-UP TRACKING GAP

Cross-referencing your membership system with the trial tracker found 12 direct sign-ups with no trial tracker entry. Some first attended before this tracking period. The rest joined during the period with no tracker record.

January

Tracker sign-ups4

System confirmed6

Gap+3 untracked

February

Tracker sign-ups11

System confirmed13

Gap+2 untracked

March

Tracker sign-ups6

System confirmed14

Gap+6 untracked

April

Tracker sign-ups10

System confirmed12

Gap+2 untracked

Direct Sign-Ups (12)

Signed up directly or before this tracker period. First Att. Date shows when they actually first came in.

Name	Month	First Trial	Signed Up

Marked Yes, Not in System (6)

Marked signed up in tracker but no confirmed account found. Check each one today.

Name	Month	Date	Source

They may have said yes but never completed enrollment. A quick message could recover each one.

12

Growth Recommendations

6 actions based on 4 months of data — Jan through Apr 10, 2026

Fix #1 — Do This Today

Message the 58 HIGH Priority Warm Leads

58 people expressed strong interest and still have not joined. Five to contact first: Paola Trinh (Apr 10 Referral, coming back with her card tomorrow — confirm the appointment), Benji Watts (Apr 10 Google, spent a long time with coaches after class — momentum is fresh), Noah Dorce (Apr 10 Google, plans to come back when he has cash — offer a payment option), Jay Hernandez (Apr 10 Google, just moved to the area — low-friction offer), and Van Powell (Mar 24 Google, only reason she didn’t sign up was no card — she said she’d be back).
Message: “Hey [Name], great having you in class. Still thinking about it? We have a spot ready for you — reply and we will make it simple.”
Keep messages short and personal. Reference something specific from their visit. Generic blasts do not convert.

58 warm leads at 31.1% close = ~18 new members without a single new ad dollar. Paola, Benji, and Noah are your three best bets this week.

Fix #2 — Do This Today

50 Referral Trials, Only 6 Sign-Ups (12.0%) — The Follow-Up System Is Broken

50 people were referred by members. Only 6 signed up. That is your lowest converting channel by far. January and February both had 0% referral conversion despite solid volume.
March improved to 9.1% and April to 23.1% — but the gap between Google (36.1%) and Referral (12.0%) is still 24 points. That is a system problem, not a lead quality problem. Referred guests arrive warm. The close is broken.
Fix: when a referred guest walks in, tell them: “[Member name] set this up for you. We always give referred guests a first-month discount.” Make it feel personal before they even change.

50 referral trials at April’s rate (23.1%) = 12 sign-ups. You got 6. Fixing the referral close process could double your output from that channel without a single extra lead.

Fix #3 — April Update

April: 44 Trials, 11 Sign-Ups (32.6%) — Strong Month Still Building

April is a strong month with 32.6% conversion. The Google channel is leading at 40.0% (20 trials, 8 sign-ups). Walk-By converted at 33.3% — small volume but high intent.
Biggest opportunity right now: the 10 HIGH-priority leads from April 8–10. All are very fresh. Paola Trinh is coming back tomorrow. Benji Watts and Noah Dorce both said they plan to return this week. Move fast before the momentum fades.
Steven Engram (Apr 9) said he will sign up on the 15th when he gets paid. Put a reminder in your phone for April 14 to follow up the day before.

April at 32.6% with a week still left. Converting the 10 fresh leads from this past weekend alone could push April above 35%. The month is far from over.

Fix #4 — This Week

Send a Reminder Text Before Every Trial

16.2% no-show rate is 4.1x the industry average. 24 people booked and never walked in across 4 months. March was the worst at 8 no-shows in a single month.
The fix is simple: send an automated text 2–3 hours before every scheduled trial. “See you at [time] today! Come 10 minutes early and we will get you set up. Here is the address: [address].”
Most booking platforms support automated texts at no extra cost. Set it up once and it runs forever.

Cutting no-shows by half = ~12 extra trials showing up over this same period at zero cost. At 31.1% conversion that is ~4 additional sign-ups from people who were already interested enough to book.

Fix #5 — Sunday + Wednesday Are Your Closing Days

Sunday 50.0%, Wednesday 33.3% — Monday (38 Trials, 13.2%) Is Still the Gap

Sunday: 12 trials, 6 sign-ups, 50.0% — your best closing day by a wide margin. Wednesday: 24 trials, 8 sign-ups, 33.3%. Put your best coaches and closers on both days.
Monday leads all days in trial volume at 38 trials but only 5 sign-ups (13.2%). At Sunday’s rate (50.0%) that is 19 sign-ups. At Wednesday’s rate (33.3%) that is 13. Monday is leaving 8–14 sign-ups on the table every period.
Thursday (10.0%, 20 trials) is your weakest closer. 2 sign-ups from 20 trials. Investigate what is different on Thursdays — coach assignment, class time, energy in the room.

Monday at Wednesday’s close rate (33.3%) = 8 more sign-ups per period from traffic you already have. Sunday at 50.0% is the gold standard — study what is happening there and replicate it on other days.

Fix #6 — Protect What Is Working

Google: 72 Trials, 26 Sign-Ups, 36.1% — Your Most Reliable Channel

Google: 72 trials, 26 sign-ups, 36.1% across 4 months. It is your highest converting channel at meaningful volume. February hit 57.9% — your single best channel-month combination so far.
Ask every new member to leave a Google review at sign-up. More reviews compound the channel that already delivers your best leads. One review per new member costs nothing.
Walk-By is a sleeper. 5 trials, 2 sign-ups, 40.0%. These people walked past, got curious, and walked in. High intent. Never let a walk-in leave without their name and a follow-up.